Laura Pope

I coordinate internal teams, interpret client requets, and shatter the SEO algorithm to deliver high-performing, keyword-rich copy.

My optimized content consistently increase organic website traffic, boost brand authority, and drive conversions. I know how to connect with C-Suite, B2B, and B2C audiences, and create and iterate PPC ads and email campaigns.

I also have extensive experience writing and adapting curricula, crafting industry-specific resumes and cover letters, and designing website copy, graphics, and layouts.

(human)x Blog •

The Power of Gamification in Marketing

Imagine for a moment that, instead of dreading Monday mornings, you could open your favorite restaurant app while brushing your teeth and spin a virtual wheel for the chance to win a discount on your dinner order that night. What if during your midday coffee break you could play a trivia game to earn free rewards at your favorite daily lunch spot, or track your miles during your long weekend runs to win virtual badges in a digital fitness competition? These days, everyone needs an extra dose of
(matter) Blog •

Using Psychology to Influence Consumer Behavior

The most successful branding agencies understand one important concept: consumer behavior. Realizing how and why consumers shop, as well as recognizing their needs, wants and pain points, is a key component of growing a brand’s ROI. So how can brands develop such a well-rounded picture of consumers that they can effectively influence consumers’ future buying behavior? By applying marketing psychology to every campaign.

Marketing psychology combines human psychology with marketing strategy to h
(spark) Blog •

Making Production More Sustainable

Commercial video production can be a complex process that begins with strong strategy and achievable goals and ends with the creation of a fantastic marketing tool. Yet too often, the production process focuses so tightly on project scope and budget, script development and talent scouting that one other key component gets lost in the shuffle: sustainability. While production sustainability is not a new concept, it has gradually become a frontrunner in marketing and production agency strategy, an
Leap Group Bi-Annual Magazine •

Today’s Modern Website

Building a well-balanced, brand ecosystem revolves around one foundational element: A strong website.

Despite the seemingly countless online platforms that boast quick and easy website creation, the truth is, it shouldn’t be that simple. Developing a modern website that can anchor your brand ecosystem while adapting to ever-changing consumer needs is an arduous process, but one that’s completely worthwhile.

The secret to developing and launching a successful, modern website is strategizing your brand ecosystem. Taking the time to renovate your ecosystem is the most overlooked, but most necessary step to building a strong website.