Laura Pope

The electric vehicle market is growing rapidly, but – in our estimation – the top players in the game remain the VW ID.4 vs. Tesla Model Y. Buckle up for the ultimate EV showdown, where the VW ID.4 takes the crown with its superior safety ratings, driver-centric technology, and complimentary charging offer.

Media agencies know that when domestic and international data privacy regulations evolve, analytics must evolve alongside them. To keep up with the increasing demand for digital user privacy, Google Analytics 4 is taking over the digital marketing industry, surpassing the soon-to-be-obsolete Universal Analytics. GA4 (Google Analytics 4) provides more intelligent data tracking and insights than UA (Universal Analytics), and because GA4 will no longer store IP addresses or rely on third-party cook

Imagine for a moment that, instead of dreading Monday mornings, you could open your favorite restaurant app while brushing your teeth and spin a virtual wheel for the chance to win a discount on your dinner order that night. What if during your midday coffee break you could play a trivia game to earn free rewards at your favorite daily lunch spot, or track your miles during your long weekend runs to win virtual badges in a digital fitness competition? These days, everyone needs an extra dose of

The most successful branding agencies understand one important concept: consumer behavior. Realizing how and why consumers shop, as well as recognizing their needs, wants and pain points, is a key component of growing a brand’s ROI. So how can brands develop such a well-rounded picture of consumers that they can effectively influence consumers’ future buying behavior? By applying marketing psychology to every campaign.

Marketing psychology combines human psychology with marketing strategy to h

Artificial Intelligence is getting more sophisticated and popular by the day. From creative to development, businesses have started to incorporate AI into aspects of their work — but what do real marketers have to say about it? As a digital marketing agency, (human)x always strives to stay up to date on any technology that impacts the marketing industry. In fact, our team is already exploring AI programs and functionalities, including plugins for coding text editors, AI autocomplete bots and new

By 2025, cybercrime is predicted to result in a global economic loss of $10.5 trillion. As high-profile companies and grassroots small businesses alike are targeted and compromised, it’s clear that a robust online security solution is as important as ever. To better protect your business from cybercrime now and in coming years, it’s necessary to identify the key trends in online fraud. Here are the predominant online fraud trends and security threats that experts are predicting for 2023.

• Recurring fraud: A Veriff study reported that recurring fraud rose by 50% in 2022. Criminals are likely to leverage multiple attacks against systems they’ve already successfully infiltrated.
• Identity farming: Identity farming is a form of cyber fraud in which a cybercriminal creates fake accounts on mass using stolen user information, and then uses these accounts as tools to engage in all types of fraud.
• Deepfakes: Deepfakes are photo alterations that enable cybercriminals to manipulate s

Commercial video production can be a complex process that begins with strong strategy and achievable goals and ends with the creation of a fantastic marketing tool. Yet too often, the production process focuses so tightly on project scope and budget, script development and talent scouting that one other key component gets lost in the shuffle: sustainability. While production sustainability is not a new concept, it has gradually become a frontrunner in marketing and production agency strategy, an

Digital magazine article ghostwritten for Leap President Michael Wunsch.

Social media post and ad campaign, A/B tested and optimized for hashtag strategy. Increased organic reach by 69% in one week.